Support Formative Research for Development of a Communication Strategy for Adolescents
VRIDDHI partnered the Government of Haryana to conduct a school based student health survey to understand prevalence of ‘protective’ and ‘risk factors’ of lifestyle diseases among school going adolescents to feed into their comprehensive communication strategy in order to address their health and development challenges.
VRIDDHI supported conceptualization and design of the study - development of the survey plan, sampling frame and selection of schools, adaptation and finalization of the survey tool, capacity building of Rashtriya Kishor Swasthya Karyakram (RKSK) counselors for data collection, data aggregation- entry-analysis and report writing. The findings have been disseminated among relevant officials from the state Government.
Next steps: Developing the communication strategy: State RMNCH+A Unit (SRU) has already held initial meetings with RKSK and Behaviour Change Communication Divisions of National Health Mission in Haryana and shared a preliminary matrix regarding the strategic themes around which the strategy will be focused. SRU is also supporting identification of a suitable expert partner who will use the findings of the study to finalize the communication strategy.
Conceptual Framework of the Study
• Estimation of lifestyle related risk and protective factors among school going adolescents
• Estimation of exposure to mass media and social networking among school going adolescents
• Development of ‘tailored’ communication strategy on the basis of findings from the survey
Cross-sectional study - used survey as a quantitative data collection tool
Six districts (Ambala, Panchkula, Bhiwani, Panipat, Jind and Palwal) of Haryana state, where Rashtriya Kishore Swasthya Karyakram program is being implemented.
Duration of the Study
From October 2014 to January 2015
Gender stratified multistage cluster sampling (Sample was selected to have equal representation from all classes from Class 7 to Class 12. From each class 5 boys and 5 girls were included. Students from these classes were selected randomly)
3,600 students - 600 students (300 boys and 300 girls) from each district
Survey Questionnaire (adapted from WHO Global school student health survey, 2013 core questionnaire module)
Self-administered questionnaire with questions on dietary behaviors, physical activity, hygiene, alcohol use, tobacco use, drug use and media exposure.